Between several years of (award-winning) work in the UK at Langland, Ogilvy, Hive, and as CD of Essence in New Zealand, I've gotten to know the healthcare scene quite well. I’ve done my fair share of detail aids and journal ads, but what really inspires me are the opportunities for work that connects and makes a difference with patients, and using filmmaking and digital innovation to break the half-hearted leaflet paradigm.
UK launch campaign for Sativex, the oral cannabinoid treatment for MS (click to read case study)
Mode of action film for an alopecia product
Exhibition stand at Royal College of GPs symposium, with touchscreen animations, 'blueprint' leavepieces and a tonne of art direction. All in 3 square metres!