In early 2024, Greenpeace Aotearoa responded to the controversial and problematic 'Fast-Track Approvals bill' being proposed by the government, leading an ambitious plan for a huge protest ‘march for nature’ in Auckland, partnering with NGOs and community action groups.

To galvanise public opinion while the bill was not yet passed into law, time was of the essence. Working with the comms and action team at Greenpeace, we turned around a mini-brand identity and website in less than 2 weeks.


Developing a simple design language and suite of typography and textures helped execute everything from social posts to bridge banners, and even projecting on the side of buildings, with speed and consistency. Partners and public were supported with a toolkit including print-at-home posters and a set of graphic guidelines.

The march was a huge success, with nationwide media attention and politicians having to respond publicly the massed voices of protest.