Integrated mini-campaign for a Greenpeace-led ‘flotilla’ on the Hauraki Gulf. Click for full case study
My favourite of the many TVCs I wrote for TSB Bank while at Auckland agency Sugar.
Trailer for a short film documenting a research project at Greenpeace – mostly an internal piece but produced with attention to craft. I did all videography and directing/production, with an external editor, and collaborated with the lead researcher on infographics. Watch the full film here
Case study video (awards entry) showcasing the #FertilityAwks campaign in the UK. This was an ambitious 6-execution campaign mostly shown on Instagram, with complimentary Behind the Scenes videos, and even some follow-up pieces the influencers shot at home during lockdowns in 2020. This video will give you an overview of the campaign but you can see watch a couple of the best individual execution examples here and here
A pharmaceutical 'mode of action' film, designed to show doctors how a new alopecia drug works, and the genetic causes to hair loss. Most of the molecules and enzymes have no actual true shape, so it was a challenging but rewarding process creating a visual (and audio) narrative that would be faithful to the science, yet watchable and intriguing.
Art direction and design for an Australian philanthropy collective’s report – expanding and extrapolating from a bare-bones graphic identity into a visual hierarchy and flair to bring shape and structure to a Google Doc, while keeping it ‘live’ until the last moment. See case study here
Direct Mail invitation to agency opening party – the UK’s largest ever champagne corks, made from 100% cork by a Glaswegian cork specialist!
A pharmaceutical B2B film, aimed at changing the perspectives of specialist doctors. Although shot in the UK on a minimal budget and 2-week turnaround, it was structured so that it could be re-voiced and used across the EU market.
Print campaign for Tourism New Zealand’s exhibit at the Chelsea Flower Show in London. Shot in studio with real ferns and a full forest-floor setup.
Art direction and animation for a ‘baking simulator’ iOS game, as part of a fundraising campaign for a UK premature baby charity.
‘Simulator’ app for JEXT (Epipen competitor) using smartphone accelerometer technology to allow users to practice the right angle, force, and time for correct injection technique. Proactively pitched to UK client and trialed in the Scandinavian AppStore.