MS life hacks – novartis
Using print craft to authentically engage with multiple sclerosis patients
Global pharmaceutical company Novartis created Living Like You, a website designed to support people with Multiple Sclerosis. The New Zealand office was keen to promote this site to local patients, especially the MS Life Hacks series. Our brief was to create patient awareness of the site with a local initiative, while not embarking on a costly or deep digital campaign.
Illustrator Natasha Vermuelen brought her unique whimsical drawing style to the project, along with a level of proactive ideas and initiative that are a treasure for any creative director.
How could we reach people and lighten their day a little, not just swamp them with more information?
Packs of postcards were distributed to clinics and MS Nurses to give to their patients, carers and support networks to spread the word about the website, but also give them a fun, tangible way to connect with each other.
Agency/Client Essence the Health Agency / Novartis
Year 2017
Country Aotearoa New Zealand
My roles Concept / creative direction / art direction / copywriting
Illustration Natasha Vermuelen
Media Direct Mail / Community nurses
The MS community nurses (arguably the best barometer of audience response), who had been given the packs of postcards to distribute to their patients, complimented the campaign for its content and finely balanced tone of voice.